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Glossary

Learn about the commonly used terms to make the most of Matomo Analytics.

Metrics

% Search Exits (Actions)


exit_rate (API)

Actions


nb_actions (API)

Actions per Visit


nb_actions_per_visit (API)

Avg. DOM completion time


avg_time_dom_completion (API)

Avg. DOM processing time


avg_time_dom_processing (API)

Avg. Visit Duration (in seconds)


avg_time_on_site (API)

Avg. generation time


avg_time_generation (API)

Avg. network time


avg_time_network (API)

Avg. on load time


avg_time_on_load (API)

Avg. page load time


avg_page_load_time (API)

Avg. server time


avg_time_server (API)

Avg. time on page


avg_time_on_page (API)

Avg. transfer time


avg_time_transfer (API)

Bounce Rate


bounce_rate (API)

Bounce Rate (Actions)


bounce_rate (API)

Bounces


entry_bounce_count (API)

Clicked in search results


nb_hits_following_search (API)

Content Interactions


nb_interactions (API)

Conversion Rate


conversion_rate (API)

Downloads


nb_downloads (API)

Entrances


entry_nb_visits (API)

Event value


sum_event_value (API)

Events


nb_events (API)

Events with a value


nb_events_with_value (API)

Exit rate


exit_rate (API)

Exits


exit_nb_visits (API)

Impressions


nb_impressions (API)

Interaction Rate


interaction_rate (API)

Maximum Event value


max_event_value (API)

Minimum Event value


min_event_value (API)

Outlinks


nb_outlinks (API)

Pageviews


nb_pageviews (API)

Pageviews


nb_hits (API)

Search Results pages


nb_pages_per_search (API)

Searches


nb_searches (API)

Searches (Actions)


nb_visits (API)

The average of all values for this event


avg_event_value (API)

Unique Clicks (Actions)


nb_visits (API)

Unique Downloads


nb_uniq_downloads (API)

Unique Downloads (Actions)


nb_visits (API)

Unique Outlinks


nb_uniq_outlinks (API)

Unique Pageviews


nb_uniq_pageviews (API)

Unique Pageviews (Actions)


nb_visits (API)

Unique visitors


nb_uniq_visitors (API)

Users


nb_users (API)

Visits


nb_visits (API)

Reports

Actions - Main metrics (Actions)

All Channels (Referrers)

All Websites dashboard (All Websites)

Audio Code - Days to Conversion (Goals)

Audio Code - Visits to Conversion (Goals)

Audio Code Select - Days to Conversion (Goals)

Audio Code Select - Visits to Conversion (Goals)

Browser Plugins (Visitors)

Browser engines (Visitors)

Browser language (Visitors)

Browser version (Visitors)

Browsers (Visitors)

Campaigns (Referrers)

Channel Type (Referrers)

City (Visitors)

Configurations (Visitors)

Content Name (Actions)

Content Piece (Actions)

Continent (Visitors)

Country (Visitors)

Custom Variables (Visitors)

Days to Conversion (Goals)

Device brand (Visitors)

Device model (Visitors)

Device type (Visitors)

Downloads (Actions)

Entry page titles (Actions)

Entry pages (Actions)

Event Actions (Actions)

Event Categories (Actions)

Event Names (Actions)

Exit page titles (Actions)

Exit pages (Actions)

Goal Audio Code (Goals)

Goal Audio Code Select (Goals)

Goal QR (Goals)

Goals (Goals)

Goals Overview (Goals)

Goals Overview - Days to Conversion (Goals)

Goals Overview - Visits to Conversion (Goals)

Keywords (Referrers)

Language code (Visitors)

Length of Visits (Actions)

Main metrics (API)

Operating System families (Visitors)

Operating System versions (Visitors)

Outlinks (Actions)

Page Titles Following a Site Search (Actions)

Page URLs (Actions)

Page titles (Actions)

Pages Following a Site Search (Actions)

Pages per Visit (Actions)

Performance overview (Actions)

QR - Days to Conversion (Goals)

QR - Visits to Conversion (Goals)

Referrers Overview (Referrers)

Region (Visitors)

Returning Visits (Actions)

Screen Resolution (Visitors)

Search Categories (Actions)

Search Engines (Referrers)

Search Keywords with No Results (Actions)

Single Website dashboard (All Websites)

Site Search Keywords (Actions)

Social Networks (Referrers)

User IDs (Visitors)

Visits Summary (Visitors)

Visits by Day of Week (Visitors)

Visits by Visit Number (Actions)

Visits by days since last visit (Actions)

Visits per local time (Visitors)

Visits per server time (Visitors)

Visits to Conversion (Goals)

Websites (Referrers)

Available shortcuts